01
The move has to be safe
Six years of posts, images and search rankings carry the business today. Every one is accounted for before anything changes, and checked after.
01The brief
More than a website
Home Centered Learning has outgrown the tools it was built on. The audience, the writing and the reputation are already here. What's missing is the system underneath that lets them work together.
02
The site has to sell
The business plan is shifting from mostly affiliate income to your own products: curriculum, a book, and physical goods. The site needs a real store built into the blog, not beside it.
03
Customer engagement, rebuilt
The email list went quiet a year ago when it became too costly and complicated to run. It comes back on a connected system that grows with you instead of charging you for it.
02Site audit
The site today
A current snapshot of homecenteredlearning.com: every post, image, link, file and address.
169
published posts, February 2020 to today
261K
words written, about 1,400 per post
3,381
images inside posts, plus a cover on each
~2,400
affiliate links, in more than half your posts
748
links between your own posts
84
embedded YouTube videos
114
reader comments across 51 posts
246
web addresses listed for Google
Publishing has held steady
Posts per year. About 30 a year since 2022, and still going.
9
19
29
36
31
29
16
2020202120222023202420252026*
* January through September 2026
Coverage by subject
Posts per subject from your existing tags. A post can count toward more than one.
72 posts have no grade level. Nothing is tagged High School. Both are open ground for new content and products.
Findings
Broken now
At risk in a move
Holding you back
Broken now18 pages your posts link to no longer exist
Readers who click land on an error page. Most were freebie pages, so every one is an email signup lost today.
/curriculummap/devotionals/menucovers/narnia/comefollowme/apples
Broken now3 of 11 downloadable files are dead
Including the Year at a Glance spreadsheet and the Home Interview Questions PDF.
At risk in a moveEvery image lives on Squarespace's servers
All 3,381 disappear when the subscription ends unless each one is moved and re-linked.
At risk in a move8 hosted downloads and 9 Google Drive links
The Drive links expire. The rest stop working with Squarespace.
At risk in a moveGoogle search history
Google keeps only 16 months. If it isn't saved before the move, there's no record of what was working and nothing to protect it against.
Holding you backNo way to browse by grade
58 tag and category pages with duplicates like “4th Grade” and “Fourth Grade,” and no single place to see one stage's posts.
Holding you backPosts don't lead anywhere
A reader finishes a post and leaves. Nothing offers the right product or a free download for their child's stage.
Holding you backSearch is buried at the bottom
And it often misses posts, so finding your own work to share is harder than it should be.
Holding you backSearch results get cut off
42 post descriptions run longer than Google displays, and 12 are too short to say much.
Holding you backLeftover pages are public
Pages like /new-page and /sidebar are live and listed for Google.
03Migration
Everything that moves
Squarespace doesn't hand this over cleanly. Its export leaves out images, products and drafts, and there's no importer on the other side. Every line below is moved on purpose and checked against the original.
169
Published posts
Original dates, titles, descriptions and web addresses, verified one by one against the live site.
~34
Drafts and scheduled posts
Brought over from the official export, if you want them.
3,381
Images and galleries
Re-hosted on the new site with captions and descriptions intact, so image search carries over.
~2,400
Affiliate links
Carried over exactly, and marked the way Google asks for paid links.
748
Links between posts
Pointed straight at their new homes. No detours for readers.
246
Addresses Google knows
Every one stays the same or forwards to its new home in a single step.
18
Dead pages fixed
Forwarded to the best live match. Old freebies return as free resources that grow your list.
20
Files and Drive links fixed
Moved into your store or behind a free signup. No more expiring links.
9
Products
Rebuilt in the new store, with every post that links to them updated.
114
Reader comments
Your call: kept on their posts as an earlier conversation, or left behind.
11
Stage and Subject labels new
Replace the 58 tag pages. Applied to every post and product.
04Architecture
The full stack
Readers only see the top layer. The five underneath are what turn a blog into a business that runs while you're teaching. Select a layer to open it.
One reader, end to end
How the layers work together, from a Google search to a returning customer, with no one touching anything by hand.
- 01
Finds you on GoogleL6
Lands on the same post, at the same address, that's ranked for years.
- 02
Reads a postL2
Filed under her child's stage and subject.
- 03
Sees the right productL3
Your curriculum for that stage, then your picks, then a free download.
- 04
Buys itL4
Card or bank, on a secure page, then straight back to your site.
- 05
Gets the fileL3
Delivered the moment she pays.
- 06
Hears from you againL5
Tips, a review request, then the next stage.
05Outcome
Before and after
Same audience, same writing. The machinery underneath it finally in place.
TodayAfter
Big PDFsGoogle Drive links that expireDelivered from your own store the moment someone pays, up to 1 GB per file
Email listSwitched off because it cost more as it grewBack on, with automations, on a system included with your payments
Blog to salesReaders read and leaveEvery post shows the right product and free download for that stage
Finding postsSearch at the bottom that often missesSearch in the header that finds titles, text and labels
Organization58 overlapping tagsStage and Subject: “first grade science” is one click
BookingNot set upA calendar synced with Google Calendar, with reminders
MessagesScatteredOne inbox for email, texts and site messages
After a saleNothing happensAn automatic follow-up series that brings buyers back
OwnershipLocked into one platformYour content, domain and list are yours and portable
06Process
How we build it
01
Save and inventory
Capture your Google history, archive the full site, and flag the pages quietly doing the most work so they're protected first.
Output: a complete baseline
02
Design
Home, blog, post, shop and product pages built around your own photography, approved by you before anything is built.
Output: designs to approve
03
Build and migrate
Blog moved, store built, payments and CRM connected, every address mapped, all of it tested with real test orders.
Output: a finished private site
04
Verify and launch
Every post compared against the original. Then we go live and run one real purchase end to end.
Output: a live, verified site
05
Turn the list back on
Subscribers brought over and re-introduced gently, with a free resource, a welcome series and the automations running.
Output: a working email list
06
Monitor and train
Search performance tracked against your baseline, plus access and training on how to use every part of what we've built.
Output: a system you can run
07Price
$5,000
What's in the build
- Site audit and inventory
- Site and blog migration
- Website design and build
- Store build
- Payments setup
- CRM setup
- Email list migration
- Automations
- Booking calendar
- Search monitoring
Your monthly costs, paid to them, not us
You own every account. We don't resell software.
| Wix, the plan with a store | ~$30–40 / mo |
| CRM | Included |
| Payments | Included |
| Your domain | Already yours |